SEMI Foundation Brand Guidelines

Our Approach

As the workforce development arm of SEMI, the SEMI Foundation works with partners around the world. These guidelines are designed to help ensure our brand is represented consistently across presentations, websites, social media, events, and co-branded materials.

The SEMI Foundation is a unified brand supporting workforce development across the global semiconductor ecosystem.

 

  • The SEMI Foundation should remain clearly visible in all partner materials
  • Communications should feel coordinated, modern, and industry-connected
  • The SEMI Foundation brand should align naturally with the broader SEMI ecosystem

Core Principle

Industry Driven. People Focused

Four colleagues sit and stand around a table with blueprints, closely examining a circuit board, appearing to discuss or collaborate on an engineering or technology project in a modern office setting.
A close-up of a silicon wafer with colorful microchips being processed by a semiconductor manufacturing machine in a clean, high-tech environment.

Using the SEMI Foundation Brand

To Maintain Brand Consistency

  • Use official SEMI / SEMI Foundation lockups
  • Use only approved SEMI Foundation logos and assets
  • Ensure the SEMI Foundation is clearly visible in all materials
  • Cobranding requires approval
  • Maintain alignment with SEMI Foundation messaging and positioning
  • Maintain a clean and professional presentation across digital and print materials

Visual Identity

A consistent visual system helps ensure the SEMI Foundation is recognizable across initiatives, partnerships, events, and workforce programs worldwide.

Logo

  • Use only approved logo files
  • Maintain clear space around the logo
  • Ensure strong contrast for readability

Do Not

  • Do not alter proportions, colors, or layout
  • Do not recreate the SEMI / SEMI Foundation lockup
  • Do not stretch logos
  • Do not add shadows or effects
  • Do not change colors
  • Do not rearrange elements
  • Do not use outdated logos
SEMI and SEMI Foundation logos side by side; SEMI has a green and black abstract icon with "semi" in lowercase, and SEMI Foundation has green dot lines with bold black text.
White logos on a dark background: the word "semi" in lowercase beside a stylized abstract symbol, separated by a line from the "SEMI FOUNDATION" logo with a dotted graphic.

Color Palette

Use the approved SEMI Foundation color palette across all materials.

Primary Palette

  • SEMI Green
  • Black
Supporting Accent Colors

Used Selectively For:

  • Calls to Action
  • Infographics
  • Workforce Initiative Highlights
  • Event Graphics

SEMI Green
#55A51C

Black
#000000

Blue
#005ABB

Aqua
#379FD3

Purple
#673BB8

Light Green
#BED600

White
#FFFFFF

Light Gray
#F6F6F6

Gray
#E1E1E1

Medium Gray
#717B84

Typography

Typography should feel:

  • Modern
  • Clean
  • Professional
  • Easy to Read

Typography Standards:

  • Use approved typefaces across communications
  • Maintain clear hierarchy between headlines and body text
  • Prioritize readability and spacing
  • Avoid decorative or inconsistent fonts

Headlines

AaBbCc

Gotham Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&&*()

Body Copy

AaBbCc

Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&&*()

Body Copy Medium

AaBbCc

Gotham Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&&*()

EXAMPLE

Powering the Workforce Behind the Future of Technology

The SEMI Foundation works alongside industry and education partners to strengthen pathways into semiconductor careers worldwide.

The image features the SEMI logo on the left and the SEMI Foundation logo with a dotted design on the right, both on a blue to black gradient background.

In Practice

This example demonstrates how SEMI Foundation branding comes together across digital, event, and workforce engagement materials.

All applications should reflect:

  • Clean layouts
  • Strong visual hierarchy
  • Industry-connected imagery
  • Consistent typography and color usage
  • Modern and professional presentation

Messaging Alignment

All SEMI Foundation communications should reinforce:

  • Workforce development for the semiconductor industry
  • Industry-connected training and education
  • Clear career pathways into microelectronics
  • Collaboration across industry, education, and workforce systems
  • Global workforce readiness and innovation

Messaging should remain:

  • Clear
  • Direct
  • Future-focused
  • Industry-aligned
  • Outcomes-oriented
A person in a blue suit sits at a desk and looks at a computer monitor displaying a technical diagram of a microchip or circuit board, surrounded by labeled boxes and information panels.

Access Brand Assets

Approved logos, templates, lockups, presentation assets, and supporting materials are available for partners and stakeholders.

Questions or Media Inquiries

For branding guidance, logo usage, co-branded materials, or media inquiries, please contact Steven Gause, Manager of Marketing and Communications, at sgause@semi.org.